We here at KNIFE Magazine love print. There will never be a replacement for the tactile pleasure of actually holding a print issue in one’s hands, flipping pages, and perusing the beautiful photography and articles you won’t find anywhere else. Online on the other hand is “smaller than life”, despite the other advantages it might have.
That said, video reaches different folks in different ways, and it has advantages of its own. Late last year, KNIFE Magazine Publisher Mark Zalesky gave an interview to the Antique Bowie Knife Channel. It has taken off over the past couple of months, with more than 14k views on a channel that only has 333 subscribers. That is amazing reach, which means the video has connected with people.