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Spyderco is changing its approach to unveiling new products. Previously, the content of our “Reveals”—periodic supplements to our annual Product Guide—was driven by the goal to release them simultaneously in both digital and printed form. That required us to project the availability of new products months in advance. If things didn’t go exactly according to schedule, there was a significant delay between the announcement of a new product and its on-the-shelf availability.
To remedy this problem, Spyderco will soon begin announcing new items with product-specific digital Reveals through our social media platforms and the Spyderco app. These announcements will be timed to coincide with the actual availability of the product and will not follow a specific schedule. Throughout the year, we will periodically consolidate digital Reveals into printed Reveals, which may also include additional new-product announcements. The printed Reveals will continue to serve as handy supplements to our annual catalog.
We are confident this change will allow us to be much more timely and flexible in our approach to releasing new products. It will also reduce the frustration caused by unexpected delays in new-product availability. Rest assured, Spyderco has a lot of new products in the works. And as soon as each one is ready, you’ll be among the first to know.
The Spyderco Crew
The whole point of the reveal books was it was supposed to help synchronize announcements with releases. But apparently this has not worked out as well as they had hoped.View Linked Article