Certain brand names become synonymous with their primary product, despite other companies making similar products. ArmaLite with AR-15 style rifles, Kleenex with facial tissues, Sharpie with permanent marker, etc. When it comes to the famous Swiss Army Knife, Victorinox is the brand that most people think of. However, it wasn’t the only brand.
Victorinox was founded in Switzerland in 1884. Later in the 19th century, the company began supplying knives to the Swiss Army. In 1897, the company patented its knife design which was later marketed as the Original Swiss Army Knife. Twelve years later, Victorinox adopted the Swiss coat of arms as its logo which it still uses today. However, between 1908 and 2005, there was one other supplier of knives to the Swiss Army.
Wenger was founded in Switzerland after Victorinox in 1893. Originally a manufacturer of utensils, the company expanded from spoons and forks and into knives to meet a contract for the Swiss Army. The contract was split 50/50 between Wenger and Victornix. Interestingly, the split contract also represented the two sides of Switzerland itself. Wenger was located in a French-speaking area of the country whereas Victorinox was located in a German-speaking area.
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