A few years ago and with a nice array of knives already in their catalog, The James Brand was looking for a way to bring a multi-tool into their lineup. This was a task that required some thought since they’re known for their minimalist designs, and it was a delicate line between form and function that they had to tread. The end result, though, was in true The James Brand fashion: an essential assortment of tools in a slim and elegant package in what would be called the Ellis.
Back in present day, The James Brand decided to revisit the Ellis and make a few modifications to improve both its utility and performance. A lot has changed from the original—tools were added, some got removed, and others upgraded, all of it focused on making the experience of carrying a minimalist multi-tool the best it can be.
I just can’t get behind James Brand. They have virtually no presence at all in knife circles, which is their prerogative. But it doesn’t engender any fondness, or buzz about their offerings.View Linked Article