BRADFORD, Pa. (Aug. 8, 2024) – W .R. Case & Sons Cutlery Company (Case Knives), a leading American manufacturer of premium knives, today announced its new title sponsorship of “This Country Life,” the MeatEater Network podcast series hosted by popular outdoor lifestyle personality Brent Reaves.
A career law enforcement officer, former waterfowl guide and lifelong outdoorsman, Reaves regularly speaks about his deeply rooted family connections to the Case brand as he invites listeners into his unique world, sharing everything he knows about hunting, fishing and the best parts of country living.
Episode #231 of “This Country Life” was the debut podcast featuring Case Knives as the title sponsor. The partnership includes social media posts showcasing Case from Reaves and other MeatEater personalities. MeatEater is also selling specially-selected Case folding knives on its e-commerce website including the Case Trapper, Mini Trapper, Stockman, Sod Buster Jr. and Case 6.5 BoneStag Folding Hunter models. The Trapper, a Reaves favorite, is offered with the distinctive MeatEater logo on the blade.
With family roots that go back over 150 years in the river bottoms of rural Arkansas, Reaves proudly reminds us that his great-grandfather, grandfather, father and his children all carried an American-made Case pocket knife, and shares anecdotes that explain why he is never without his own Case Trapper.
“Case Knives have been a part of my life for as long as I can remember, so this sponsorship is like a family homecoming for me,” said Reaves. “I know that all the fans of the MeatEater Network and This Country Life will appreciate everything the Case brand and this partnership represent, and all the ways we’re trying to make life more fun and enjoyable.”
Since 1889, Case Knives have been built with integrity for people of integrity at the brand’s factory headquarters in Bradford, Pa. On July 20, Reaves greeted fans at the Made in Bradford Celebration held at the Zippo/Case Museum & Flagship Store to celebrate the brand partnership in conjunction the Case brand’s 135th anniversary. Later, Reaves recounted his experiences during his visit to Case’s hometown in “This Country Life” episode #235, which he entitled, For the Love of a Knife”.
“Brent Reaves embodies the type of generational affinity and loyalty for the Case brand that we see everywhere we go across the U.S.,” said Brent Tyler, Associate Vice President of Marketing at Case. “When you combine that with his endearing personality, authenticity and expertise as a lifelong outdoorsman – plus the collaboration of the MeatEater Network – you have an individual that we are extremely fortunate to know and partner with.”
The Case brand, known for uncompromised American craftsmanship and quality, offers consumers and retailers a full range of products and accessories, from traditional folding pocket knives and modern everyday carry knives to fixed blade hunting and sporting knives.
About W.R. Case & Sons Cutlery Company
W.R. Case & Sons Cutlery Company is an American manufacturer of premium knives that are built on a reputation of quality and perseverance. Based in Bradford, Pennsylvania, Case’s offerings cover a wide range of product categories, from traditional folding pocket knives and fixed blade sporting knives to modern everyday carry knives and other gear. Celebrating the Case brand’s 135th anniversary in 2024, Case inspires us all to become more everyday capable by using its dependable and innovative products. Case is owned by Zippo Manufacturing Company, makers of the world famous Zippo® windproof lighter. Call (800) 523-6350 or visit caseknives.com for more information. You can also follow Case (@WRCase) on Facebook, Twitter and Instagram.
