Interesting news from Civivi this week: the company’s knives are now available to purchase at Wal-Mart locations across the U.S.
Four Civivi models have been selected from the company’s voluminous catalog for the Wal-Mart partnership. The first is the Elementum, which should come as no surprise; this EDC flipper is the signature Civivi folder and has been a strong seller since its release in 2019. The Elementum is joined by the Brazen, a mid-size user, the Qubit, an aluminum-handled EDC piece with a bottle opener blade tang, and the Mini Praxis, which is (as the name implies) a smaller version of that particular design, with a blade length about on par with the Elementum.
Civivi says that these knives will be available in every U.S. Wal-Mart location that stocks knives – that means 3,600 stores. We imagine most U.S. knife enthusiasts have visited the knife section at their local Wal-Mart, which also features big names like Buck, SOG, and Ontario Knife Company, to see what is on offer and handle knives in-person. In places where dedicated knife stores are not available, this will be the place for curious enthusiasts to handle Civivi folders for perhaps the first time. It will also help introduce the company to potential users outside of the dedicated knife community.
Interesting. If one wants to buy a Chinese import from WalMart, one would get a good one. Most of my behind the scenes WalMart business knowledge comes from my wife who works for Bush’s Beans, and they are obviously their largest customer. So I see a lot of pros and cons for Civivi in this new partnership.
I am curious if this is will impact the bottom lines of companies like Buck, SOG, and the like. I know they sell a lot of volume at Wally World, and it pads their bottom lines.
Read the whole thing at KnifeNews.com