A few weeks ago, The James Brand relaunched its Elko keychain knife, making one of the best all-around tiny EDC knives even better in nearly every way.
What you might not have known is that the Elko was just the beginning. Now, as the beloved brand continues its renaissance, it has unveiled another ground-up revamp in The James Brand Ellis.
The original Ellis was The James Brand’s slimmest knife ever. It was so slender, in fact, that it was thinner than a packet of gum.
This new edition continues that tradition and pushes it to the next level. That’s right, the Ellis relaunch is actually even slimmer than the original, making it, once again, The James Brand’s slenderest, most pocket-friendly folding knife across its entire catalog (by a pretty wide margin).
I am still extremely ambivalent about James Brand. They really are off doing their own thing independent of the community or knife media. I suppose it is a decent strategy from a business POV, but I have never met an actual “knife guy” who has anything positive to say about the brand.
Read the whole thing at GearPatrol.com
https://www.gearpatrol.com/outdoors/the-james-brand-ellis-relaunch/